Google just built AI image generation into the tools you already open every day. Your audience says they hate it. Your next job listing says you need to know it. Sit with that for a second.

I once had a client whose social media was being run by three different people in three different departments, none of whom had any idea how to actually do the job. Here's what to look for so that's not you.

I thought I knew what my audience wanted. Turns out I had to shut up and listen first, and it changed everything about how I approach content.