I FALL IN LOVE WITH
YOUR AUDIENCE

Hi, I'm Austin. For seven years I've grown brands across every major platform, Instagram, TikTok, YouTube, Facebook, Twitter, and Threads, and my approach has never changed: I get to know your audience like they're my own. Who they are, what they love, what actually makes them show up. Then I build content for them, not for me. That's the whole difference, and it's why the growth follows.

I didn't plan on this. I stumbled into it in the best possible way. I was working in customer service, sitting right next to the social media team, and I could not stop asking questions. I learned their entire job just by paying attention. So when one of them went on maternity leave, I raised my hand and told the team I was ready. That was the start of everything.

I began doing social media response for Bodybuilding.com, then response for Russell Brunson. Russell and I built a real connection, and I became his personal social media manager and photographer, documenting his life inside and outside the office. After that I came home to Bodybuilding.com and my roots in health and fitness, which is where my heart has always been.

Before any of the social media, there was photography. It started as a joke. Everyone said the high school film class was an easy A. But I walked into that darkroom and fell hard. The chemicals, the printing, the waiting. I did all of it, from taking the shot to hanging the final print. I shot senior portraits and became the main photographer for my school's yearbook.

I drifted from it for a few years, and then working with Russell brought it roaring back. I got to document someone I genuinely admired, every single day, behind the scenes. That's the part most social media managers can't offer: I don't just plan the content, I can frame it and shoot it myself.

Curious what that looks like in practice? I'll show you the receipts.