SOCIAL SHOULD DO MORE THAN FILL A CONTENT CALENDAR
Struggling to understand what’s working?
Building a strategy from the ground up?
Need ongoing support?
I help brands create social media
with a reason behind it.
Strategy before content
Posting more isn’t always the answer.
Before deciding what to make, I want to understand who we’re talking to, what they’re responding to, what they’re ignoring, and what role social should actually play for your brand.
You’ve built a very special audience worth understanding.
Listening to them is where I start.
social audits
Figure out what’s working, what’s slipping through the cracks, and what to do next.
Let’s take a deep look at what’s going on with your current social presence through the lens of content, audience behavior, positioning, and performance.
I’ll identify what’s worth building on, where opportunities are being missed, and what I’d prioritize over the next 90 days.
What’s included
Account and content review
Performance and content pattern analysis
Audience and community observations
Competitive/market review
Opportunities and recommendations
90 day priority roadmap
60 minute strategy call
Starting at $750
social strategy
Build the system behind what you post.
You don’t need another list of content ideas. You need to know what you’re trying to accomplish, who you’re talking to, what you should be known for, and how your content gets you there.
I’ll build a social strategy around your audience, your brand, and the role each platform should actually play—giving your team a clear direction for what to create, why they’re creating it, and how you’ll know if it’s working.
your strategy can include
Audience definition
Social positioning
Platform strategy
Content pillars
Recurring content franchises
Content formats
Community & engagement approach
Publishing recommendations
KPIs & measurement
Testing framework
90 day implementation roadmap
Starting at $2,500
social Management
Senior level social direction without adding another full time hire.
Social doesn’t stop once the strategy is built. Your audience responds, platforms change, content performs differently than expected, and new opportunities show up.
I’ll lead the ongoing direction of your social presence while keeping the bigger picture in focus—using what we’re learning from your audience and performance to continually shape what comes next.
Ongoing support can include
Ongoing social strategy & direction
Monthly content planning
Content ideation & creative direction
Copywriting/copy direction
Publishing oversight
Community strategy
Trend identification & opportunities
Performance analysis & reporting
Testing & optimization
Collaboration with internal teams/creators
Starting at $5,000/month
Content production and additional execution are scoped separately based on your needs.
“Austin understands the level of commitment required to build a best in class social department by engaging, entertaining, and educating an audience.”
Danielle Bitts
VP, Brand, Bodybuilding.com